Strategy, Story

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& Content

sayhello@jasminelliott.com

I turn complex expertise into clear positioning, strong concepts, and content worth publishing.

10+ years across strategy, editorial, and copy for brands including Vodafone, Cisco, and Volkswagen.

Available for selected freelance & interim projects · Remote · German & English

JASMIN ELLIOTT

Freelance Content Strategist & Concept Creative

Select Works

A person taking a selfie at a desk with a laptop, keyboard, mouse, and coffee mug, with accessories and a computer mouse visible on the desk.
A smiling woman standing next to a motorcycle with loaded saddlebags, in a rural area under a blue sky, next to a road sign that reads Nullarbor Plain, Eastern End of Treeless Plain.
A woman with long wavy hair smiling while sitting at a table in a cozy café. There are two cups of coffee on the table, a laptop, and a menu. The background has a brick wall and plants. 
PLENTY TO SAY. NO CLEAR STORY YET?
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Companies rarely come to me because they have nothing to say.

Usually, it’s the opposite: there’s expertise, ideas, products, and people worth talking about, but no clear idea how to connect them.

That’s where I come in.

I find the angle, shape the positioning, and turn it into concepts and content you can actually produce consistently.

And because I’ve spent more than ten years across both strategy and execution, I don’t build concepts that look great in a deck and fall apart the moment someone has to publish them.

BUT WHY HIRE A HUMAN INSTEAD OF “JUST” USING AI? AI MAKES THE EDITORIAL PROCESS FASTER. NOT AUTOMATICALLY BETTER.

I use AI heavily across research, preparation, repurposing and repetitive editorial work and build workflows that help teams do the same.

What I don't outsource is judgment: deciding what's worth saying, finding the angle and making sure the result still sounds like the person or brand behind it.

WRITING & STORYTELLING

Long-form & Editorial
Social Content
Executive Ghostwriting
Web & Lead Magnets
SEO & GEO
German & English

STRATEGY & CONCEPT

Content Strategy
Positioning
Editorial Concepts
Formats & Campaigns
Thought Leadership

WHAT I CAN HELP WITH

CONTENT OPERATIONS

Editorial Planning
SME Interviews
Production & Briefings
Approval Processes
AI-supported Workflows

Need something slightly different? Talk to me about an individual solution. Most of my projects don't fit neatly into a predefined package.

SELECTED WORK

German Content Strategist & Copywriter
Localization strategy · Social content · Campaign adaptation · DE copy

Vodafone Enterprise Plenum

Lead Content Strategist & Editorial Lead
LinkedIn strategy · Editorial concepts · Content operations · Live content

Cisco & Webex

Thought Leadership Strategist & Executive Ghostwriter
Founder positioning · Format development · LinkedIn ghostwriting · Editorial strategy

SET Management Consulting

B2B Long-Form & SEO/GEO Writer
Thought leadership · Research · SME interviews · SEO/GEO content

Volkswagen

Social Concept & Live Content Lead
Campaign concept · Editorial planning · Production steering · DE/EN content

Frontify

THEIR WORDS.

HI, I’M JASMIN

I’m a German-American content strategist, concept thinker and writer with more than a decade of experience across editorial, marketing and social.

I started my career in editorial content, moved through agency and in-house marketing roles, and became fully independent in 2020. Since then, I’ve worked with agencies, startups and international brands across tech, automotive, finance, consulting and consumer industries.

I’m particularly good at getting up to speed quickly on complex subjects, finding the interesting part, and translating it into a story people outside the meeting room can understand.

Today I work location-independently with teams across countries and time zones – from strategy and concept through to execution.

When I'm not working, chances are I'm somewhere on a motorcycle, planning the next trip or collecting yet another pin on Google Maps.

A woman with curly hair smiling and looking to her right while sitting at a wooden table with a silver laptop and a glass of water in front of her.

GOT SOMETHING WORTH SAYING?

LET'S FIND THE RIGHT WAY TO TELL IT.

Available for selected freelance & interim projects.