Marketing Strategy

Depending on the project, it all begins with developing a target-driven strategy containing the definition of KPIs, personas, a look & feel as well as an editorial planning to meet client's expectations and set the proper tone for their specific audience. The fundamentals for a successful and efficient work-flow

Copywriting & Translating

My work combines a journalistic approach with a deep understanding for trends and developments in digital marketing. All while meeting current standards of search engine optimization and an excellent user journey experience.

My motto: inform and delight!

Social Media Management

"Be social – literally!" is what my social media strategy claims. I create platform-tailored social media posts to meet audiences where they really are and give them the answers they need at the right time while starting and maintaining the conversation within the target group.

bi-lingual content creation

my expertise is in creating content in English for German brands and vice versa. As a native speaker of both languages, international projects delight me!